Category Archives: John Jantsch

Carmen’s Hot Jobs, Vol 1, No. 11

By Carmen Lapham, Director of Recruiting and Operations, Q4B

One of our consultants who manages all of our Social Media channels recently forwarded a blog post from John Jantsch, the author of The Referral Engine and Duct Tape Marketing. The post posed the following question, “What makes the work you do worth it?”

In gathering some research for his new book, The Commitment Engine, Jantsch posed this question to a number of people and discovered that there is no right answer and there is a distinction between those who could give their answer off the top of their heads and those who had to think about it, or asked to get back later with their answer. Those who could answer right away seemed to have a deep commitment to some purpose that made the work that they do worth it. Those who could not immediately answer seemed to have no purpose for the work that they do.

When I asked myself this question, I immediately thought of how much of a difference I make in peoples lives; how much I contribute to the success of the candidates that I place and the companies who have hired our great candidates. The work that I do also allows me to help provide for my family, my family’s future and affords me the opportunity to give back to my local community and to pursue a number of interests away from work. It does all this because I get paid well to do it.

I am considering posing this question to my candidates when I interview them. It would I think elicit a much different response than asking the standard questions, “What was your reason for leaving your last position (assuming they are no longer with that company)? or What are you looking for in a new position, why are your looking?”

Asking “What made the work that you are doing or were doing worth it?” would tell me a lot about the candidates interests, his/her commitment to their work, how much value they place on being paid for what they do and what type of work would motivate them, really allow them to thrive in the right environment.

I would also want to see how quickly they respond to the question, immediately or delayed. That too would give me some insight into their commitment to some purpose that made the work that they were doing worth it.

Now, ask yourself this question. Was your answer immediate or delayed?

Chances are pretty good that if you are in the recruiting business and good at what you do your answer would be immediate and similar to mine. Ours is a profession that for those of us who do the work well can provide a great deal of worth.

Any candidate who is reading this blog should ask themselves this same question. It just might give you a whole different perspective on the work you do, or the work you would like to do. And remember if I interview you I will be asking you this question. Be prepared!

Now here are a few Hot Jobs for this week and as you might imagine it will be well worth your time to look at them.

  • Global Information Security Manager – Think investment banking, mergers and acquisitions, restructurings for global clients all depending on your Information Security expertise. Awesome!
  • Senior ERP Project Manager – And no, you won’t get this job just because your first name is Wyatt. You will need to come prepared to show your PM skills as well.

That is it for this week. If you are interested in the Hot Jobs above click on the link and apply through our Talent Hub. We will respond quickly and we will value your time. At Q4B candidates are our customers too.

And remember after reading this blog be sure to Like, Retweet, Pin it, and +1 this post. You never know who is going to see the positions and think that it is the perfect position for them.

Til next week!

 

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Want to Increase Your Business? Create More Value.

By Jennifer Brownell, Managing Director, Q4B

“Value is not what you and your business says it is. Value is what your customers say it is.” – John Jantsch

Companies exist to make a profit. If costs increase companies will look to raising their prices or generating more sales or both. In the short run, raising prices on your products or services would increase your profits. But very few if any businesses are in it for the short run. Generating more sales, landing more customers and if necessary gradually increasing your prices makes much more sense. The question is how do you do it?

The most common responses to this question are spending more on advertising/marketing, hiring more sales people, opening new territories, merging with or acquiring similar businesses, raising sales quotas on existing sales force, implementing better CRM systems, adding new features to existing products/services and/or attending more trade shows.

The better response would be that you create more value. That along with your product or service you and your business do the things that make your brand worth more in the market, making your business the one that people talk about the most.

In a recent blog post, John Jantsch, author of The Referral Engine and Duct Tape Marketing, suggests that there are five things that every business should do to create more value.

• Measure – You need to first understand what it is about your business that your current customers value. Most companies don’t have a clue as to what their value is. Ask your customers, either at the time of product sale or during or after you have delivered your services to the customer. Solicit feedback.

Over the years Q4B’s customers have consistently told us that they most valued our quick response to job requirements and how we managed the candidate relationship for them.

• Lead – Offer your customers advice, suggestions, market information and intelligence that only you have. Don’t assume that your customers know it all. They don’t. The ultimate value that you could offer your customer is to refer them to someone else if you feel that you and your business can’t satisfy their needs.

This is something that every good recruiter should do. We may not be experts in the specific fields that we represent but we are experts in identifying the best talent for our clients and in turn the best opportunities for our candidates. At Q4B we lead our customers through every engagement.

• Teach – If there are aspects of your business that require a certain amount of training then offer that training as part of your product or service. If customers buy your product or service and don’t or can’t take advantage of its capabilities they will never see its value and will never buy again.

At Q4B, we are always looking for ways to help our customers by either Doing the recruiting work for them (RPO), Helping their internal recruiters fill positions (Staff Augmentation/Direct Hire) and Teaching their internal recruiters to recruit better and more efficiently (RBOD/SBOD).

• Inspire – What does your company’s marketing material say about your business? Does it cause customers to flock to your web site, to call or email requesting more information, to ask for a proposal, to schedule a sales call? Probably not. In order to create value your marketing material, from blog to social media to print to web should inspire those who view it to do something. There should be a call to action.

We are in the beginning stages of revamping our marketing plan which includes our web presence, blog and social media channels. Our goal is to create a message for all of our customers (companies and candidates) that will be truly inspiring.

• Listen – Listening has become a lost art. There are just too many distractions out there. Who listens anymore? Well you need to because your customers are talking. They are talking to each other about you, your company, your products and services. And it is very easy for them to talk to each other and to you, through Facebook, Twitter, Google+, LinkedIn and other social media channels. You need to be in on those conversations and even start some while you at it.

As part of our revamped marketing strategy, we plan to be more conversant with our customers. Our LinkedIn Group, FOQ – Friends of Q4B, our Twitter presence Q4B_RPO and our Facebook and Google+ pages are just beginning to build a following. More is required. We are listening.

So, there are the five things that companies can do to create value. Some as you can see, we have been offering some we need to increase our efforts, but all are important enough to us as we constantly look for ways to add value for our customers.

We are not in this business for the short run and we love being talked about. Don’t you?